Every ecommerce business understands how valuable loyal and repeat customers are. Getting customers back onto your site to purchase more from you on a regular basis is vital. The more you can personalise the user experience for your customers, the more likely they are to purchase from your site.

When you target user behaviour on your ecommerce site, it’s far easier to increase both cart sizes and conversions. We’ve helped numerous clients to maximise every single hit they receive to their website and the good news is, doing so isn’t as difficult as you may think. It all comes back to ensuring that the right processes are in place.

Have a good think about your own purchasing behaviour. Chances are, discounts entice you back to certain websites again and again and in some cases, motivate you to spend more than you originally intended to. Attracting customers to your site with the lure of saving money, is always going to be attractive to people.

Discounts are a tried and tested method when it comes to business success.

Not only do they help to boost sales, they also improve your reputation and reach thanks to word of mouth. How many times have you told a friend about a sale or bargain you’ve seen somewhere that they might be interested in too?

With this in mind, Woven has developed an Avenue Coupon Automation add-on that allows your discount system to hit higher and more effective sales levels on a consistent basis. You have full control over the process of applying coupons, while also controlling what’s being offered to your customers.

Key features of Avenue’s Coupon Automation add-on include the ability for you to:

  • Create an unlimited number of coupons.
  • Specify times in relation to coupon activity.
  • Disable a promotion coupon at any time.
  • Active a coupon once an order reaches a certain threshold/status, as defined by the admin. Once qualified, the coupon is then sent.
  • Edit template promotion messages easily as you have the ability to insert images, variables and content through the WYSIWYG editor.
  • Set a total number of coupons that are valid for use in Pronto. Admin can then deactivate the promotion once it has ended.
  • Easily devise an email notification sender and template.
  • Apply valid coupons on cart checkout to redeem.

Avenue’s Coupon Automation add-on places you in full control at all times.

You won’t have to worry about a discount code spreading online and being used by people who shouldn’t have access to the offer. Having to create new coupons each day is also a thing of the past. All you need to do is create a User Behaviour Trigger once. From there, the add-on automatically generates an email with a generic coupon. In Pronto Xi, you can use standard POS coupons or the coupons introduced in the 740 promotion engine. The system arms you with the flexibility to target user behaviours via Avenue who qualify for a coupon. You can choose to enable a function where only users who qualify for a coupon will then be able to redeem it.

You can choose to set-up conditions for any discount coupon. They can be as simple or as complex as they need to be. Some of the most common codes our clients send to customers are part of:

  • A welcome email sent to customers when they register.
  • Anniversary offers to celebrate customer loyalty.
  • Birthday offers.
  • Offers to people who haven’t made a purchase over a certain period of time.
  • Bonuses for regular customers who’ve reached a price threshold over a certain period (for instance, someone who’s spent $3k in 3 months).
  • An incentive for customers who are registered but have never made a purchase.

If you’re looking for a customised solution or require tweaks to be made to the existing options, we can work alongside you to make these changes. Once you’ve set-up user behaviour triggers, it’s easy to see how many times a coupon has been sent and to who, how many times it’s been used and by whom. Additionally, you’ll easily be able to gain specific insights into particular customers as you’ll be tracking the extra revenue that particular behaviour trigger generates. All coupons claimed online flow through directly to the coupon system in Pronto Xi.

Strategic coupon automation helps to increase your ecommerce website’s profits and thanks to Woven’s new add-on, coupon sends are easy to organise.

The ability to recapture lapsed customers with incentives can help to maximise your bottom lines and keep your customers coming back to your site in the longer-term.

To discuss how Avenue’s Coupon Automation add-on can benefit your website, contact Woven today.