Harness the power of email marketing
Ask any marketer what their favourite marketing methods are and they’re likely to list email marketing in their top 5. For good reason too - the numbers don’t lie. Email marketing is one of the best forms of marketing in terms of ROI (we won’t quote specific statistics because they’re always changing) and it can be highly effective. It’s one of the few places online where you can communicate directly with your customers (via their inbox).
When it comes to email marketing platforms, MailChimp is one of the most popular out there as it’s low cost and very user-friendly. With a bit of practice, anyone can jump into their MailChimp account to organise a campaign. Best of all, the platform provides you with easy to read analytics you can then use to devise successful future email marketing strategies.